B2B Lead Generation Blog

Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm. But fortunately the rules have changed.

I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. The book was officially released on June 4, 2007.

David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row. During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing.

Show Notes

• The New Rules of Marketing & PR
• Strategies for reaching more buyers directly via the web
• The role of content in reaching people earlier in their buying process
• Building your online credibility and authority
• Thought leadership and the changing role of media and journalists
• PR tactics that work

Listen to podcast now (MP3 27 min 12 MB)
Subscribe to the Start With the Lead Show

David is a friend and colleague so I'm happy to see his book is doing so well. As I write this post his book is ranked in the top 100 of Amazon Best Sellers. Congrats David! Get your copy of The New Rules of Marketing & PR on Amazon.

White Papers and Lead Generation, Key for BtoB Marketers

Complex sales cycles make the development of multi-modal marketing strategies critical.  For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

As I've written before, I'm a big proponent of educational marketing tools such as white papers because they allow you to reach people early in their buying process. Just remember, they should be EARLY in their buying process! 

I recently had the pleasure to read Michael Stelzner's new book on the topic, Writing White Papers: How to Capture Readers and Keep Them Engaged. I think book lays out proven strategies to producing white papers that support your lead generation process.

Also, I recently wrote a post, "Using White Papers for Lead Generation," that you might want to check out too. 

I appreciate the practical steps that are outlined in the book, such as Michaels 10-step process to creating white papers.  There is also some excellent information on writing titles and some great ideas about how to market the finished white paper.

Check out a sample chapter from Michael's new book at http://www.writingwhitepapers.com/book/.

CONTEST: Michael has also agreed to give away two signed copies of his book to my blog readers who first correctly answer the following question: What is the original meaning of the word 'white' in 'white papers'?"

Email your answers to bcarroll at startwithalead dot com

We have two winners!  Congratulations to Kathy and Patricia who replied with the correct answer.  Answer: Refers to the document's binding in white colored paper rather than a traditional hardcover binding.

Podcast: Marketing and Sales for Big Complex Selling (Pt 1)

I had a great time chatting with Todd at 800-CEO-READ on lead generation. This is the first of three podcasts 800-CEO-Read is doing on B2B sales and marketing.

Here's what Todd says about it:
"In this podcast, I talk with Brian Carroll, author of Lead Generation for the Complex Sale. Next week, I interview Jill Konrath, author of Selling to Big Companies. In week three, I bring Jill and Brian together to talk about the interface between marketing and sales."

Like many of Todd's podcasts; this one is a high-level discussion geared for business leaders and those who support sales people. While you're there, I encourage you to take some time to visit 800-CEO-READ's other websites. They are a super resource for anyone who reads business books.

Listen to podcast now (MP3 43:47 min 30.1 MB)

Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

Ellis Booker, editor of BtoB Magazine, posted a short list of five of the best marketing books published in the past 12 months, as well as a couple due out imminently. My book, Lead Generation for the Complex Sale, along with friends Bryan and Jeffrey Eisenberg's Waiting for Your Cat to Bark? and Debbie Weil's The Corporate Blogging Book, were included on the list. Very cool!

Read BtoBOnline.com: A summer bundle of marketing books

New E-Book Offers Great Advice

If you are involved in selling (or marketing) professional services, you’ll want to know about this new eBook, The One Piece Of Advice You Can’t Sell Without: From 11 experts on selling professional services, produced by RainToday.  They have consolidated the best advice from top-notch professional service sales experts.

Chock full of useful information, the eBook provides a broad look at the selling process. Although the advice comes from many directions, you'll find some ideas will help you sell more. 

Download the eBook here.

Each expert concisely provides the one piece of information that, from the author’s perspective, we must know to succeed. 

Names of contributors are well-known, and their credentials are impressive:

• Seth Godin, author of Small is the New Big & Purple Cow
• Jill Konrath, Chief Sales Officer, Leapfrog Strategies and author of Selling to Big Companies
• Mike McLaughlin, Deloitte Consulting, author of Guerrilla Marketing for Consultants
• Sam Reese, CEO of Miller Hieman sales training company
• Alan Weiss, author of Million Dollar Consulting
• Mike Schultz, Publisher, RainToday.com and Principal, Wellesley Hills Group
• Keith Ferrazzi, speaker and author of Never Eat Alone
• And more!

New Book on Corporate Blogging

It's exciting when someone you know launches a new book. Congratulations to Debbie Weil, a recognized blogging expert, on her first offering, The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right (Portfolio Publishing, 2006). I will post a review on Amazon soon. 

This is the perfect time to release a book on corporate blogging. Many companies are just getting started with using blogs to attract and engage their customers. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results

My latest project is ready! I just published a complimentary new e-book titled Start with a Lead: Eight critical success factors for lead generation. Please download it and pass it on.

According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation. Conversely, it has been pointed out that 80 percent of marketing expenditures on lead generation are wasted because the leads are lost, ignored or discarded by sales people.

Marketers today are constantly reminded that the company needs more sales leads...now. Unfortunately, that immediacy is quite often at the direct expense of quality. Instead, marketers should adopt and tailor lead generation programs that will increase the odds of creating better sales leads and relationships that will ultimately result in long-term, happy and profitable customers.

In this e-book, you will learn how to develop high-volume, high-quality lead generation programs for your company. It was written for business leaders, managers and marketers who want to help their sales team sell with highly qualified business opportunities, because sales people should only be brought in when a lead has been qualified as “sales ready.” 

Download Start With a Lead: Eight critical success factors for lead generation

BeTuitive Publishing Book Review

Each month, one of the folks over at BeTuitive Publishing writes a business book summary and review that is included in their newsletter and blog.  The most recent review is of none other than Lead Generation for the Complex Sale.  Todd Smart, BeTuitive’s president, and I have known each other for about fifteen years, but he assures me that the book was chosen for review on its own merits. ;) 

Here’s some of what they had to say:

"This book will be most helpful for a reader with a keen interest in business strategy.  The chapter topics are universally applicable to all industries, and the lead generation methods are suited to all types of business practices. The content flows logically, escalating from fundamentals to tactics and development."

Read the entire summary and review.

Time with Best Selling Author Bryan Eisenberg

My good friend, Bryan Eisenberg and I met up while he was on his book tour in Minnesota.  Like many visitors to Minnesota (Land of 10,000 Lakes), Bryan wanted to see the Mall of America. Being married with two daughters, I'm a highly qualified mall tour guide ; )

After walking around the mall a few times, we stopped by Barnes & Noble to sign the remaining copies of our books.  We both wished we had a camera to capture this event... I mean how often do two friends have their books come out on the same day and then get to autograph them together! 

Later, we met up with our friend, Dan Janal, of PR Leads fame for dinner.  Dan brought his camera along so now I can share the pictures with you.  All three of us had a great time exchanging ideas on marketing, life, business and books.  Thanks for treating us to dinner Dan! 

Well, Bryan's new book, Waiting for Your Cat to Bark, just hit the Wall Street Journal, New York Times and USA Today Best Sellers list all in the same week!  Congratulations to Bryan and co-authors Jeffrey Eisenberg and Lisa Davis! 

The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpa's Readers' Choice Awards

Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpa's Readers' Choice Awards!  I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. 

MarketingSherpa writes:

"Our readership is 65% B-to-B marketers, so this was a hotly contested category. Brian won honorable mention last year and has moved up a notch, sharpening his game. That's tough in a world where blog fatigue can all too easily set in. Brian's new book on the same subject was released in May 2006 by McGraw Hill, so he's having a banner year all around!"

After winning honorable mention in same category in 2004 and 2005 this feels great.  I appreciate for your support and will continue to work on keeping this blog a positive resource.  Congratulations to all of the winners and nominees.  Cheers!

MarketingSherpa’s Top 10 Best Blogs & Best Podcast of 2006: Readers’ Choice Award Results

Podcast: Duct Tape meets Lead Generation for the Complex Sale

I'm a guest on the Duct Tape Marketing Podcast today hosted by John Jantsch.  John's Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named "Best Small Business Marketing Blog" by the readers of Marketing Sherpa. While you're visiting John's blog, be sure to subscribe to his newsletter. It's terrific. 

Listen to podcast now

How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale

With my book just being released, I’ve had a lot of people ask me how I got my book deal.  I’m delighted to tell them that it all started with my blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog.

In this Podcast, which is part of a PRWeb podcast feed, I give the scoop on how it all came together for me.

Listen to How a Blog Turned into a Book Deal (MP3 7:43 min 7.12 MB)

Also, an interesting article "It's Not Too Late To Start Blogging (But It Will Be Soon),"was just published on RainToday.com by Larry Bodine. If you're still debating on starting a blog sure to read it.  His Professional Marketing Blog is good too. 

PR Has New Rules for Reaching Buyers Directly

In launching my book, I didn't want to rely on the same time-worn lead generation tactics as everyone else. A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesn't know you exist already) will suddenly see you on the radar...I mean, come on. That's so “book launch 1.0” (thanks for the idea, Debbie Weil). 

Simply put, the web has changed the rules for press releases. You can now reach your potential customers directly with your PR. This is called PR 2.0. 

Has your PR firm told you about this yet? If not, the reason may be this...many PR professionals resist direct-to-consumer PR. Just like many marketers resist changing the way they do lead generation from “campaigns” to “conversations.” 

Another important reason is that it's hard to admit you are powerless to start, control and mold your message. Just like you can't dominate a conversation without risking that people may tune you out. The key is that you need to listen first, ask the right questions, participate and be relevant. 

David Meerman Scott, author of Cashing In With Content, wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.  He features my recent book launch as a direct to consumer news release case example.  It all began in this conversation, Direct-to-Consumer News Releases: Do they suck?

If you have not read it already, I recommend you get David’s free e-book “The New Rules of PR." It explains how to create a press release strategy for reaching buyers directly.  It’s made a world of difference to me. 

New Book: Lead Generation for the Complex Sale is officially released

The wait is over! My book, Lead Generation for the Complex Sale, was released this morning. You can read the press release or listen to my podcast about it. 

I liked what Bryan Eisenberg, New York Times and Wall Street Journal bestselling author of Call To Action and the new book Waiting for Your Cat to Bark? had to say: 

"The lead generation game has changed in the age of the Internet. If you don't have this new playbook your competitors will. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. If you don't read and then apply lessons from Lead Generation for the Complex Sale, then let me know how things work out for you."

Read the book announcement press release

Listen to the book release podcast (7:43 min 7.12 MB)

Download a free chapter

For the real thing, order on Amazon. You can find the book at your local Borders or Barnes & Noble and other bookstores. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. 206 CST.)  For the buzz on the book, read reviews and news. More about the author.

Update:  The book made its debut in Amazon's top 100 (sales and marketing books) today.  Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0. 

Lead Generation for the Complex Sale on wsRadio.com

I just did a 40-minute live interview on the Online Marketing show with RSS Ray broadcast by WS Radio.com, the world wide leader in internet talk radio.  A podcast version of the show is available via iTunes or the host website RSSRay.com.

During the interview, I share new ideas for generating B2B customers and talk about my book, Lead Generation for the Complex Sale, that's being released next week.

Click here to listen to the recording. 

Book Cover and Advanced Praise for Lead Generation for the Complex Sale

We're quickly approaching the official release of my book, Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI.  Also, my book got a new cover!  (click image to enlarge) 

I'm humbled by the incredible endorsements that I've received for the book so far. You can read the advanced endorsements here, more here, and via my new book website before they're posted on the major on-line bookseller websites. 

For those who pre-ordered the book, it will arrive with the new cover in June.  I just got my first shipment of author copies and they look great!  Thanks again! 

Podcast: The Innovative Marketer

Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.  During the interview I talk about my early roots in marketing, some of my philosophy, my upcoming book, and what marketers should be thinking about about to develop effective B2B lead generation programs.

Listen to podcast (right-click to save to your desktop)

Link: The Innovative Marketer: Podcast #4 - Brian Carroll, Author of Lead Generation for the Complex Sale.

Why CEOs Must Be Actively Involved in Lead Generation

Jeff Thull, author of Mastering the Complex Sale, recently published an article, "Sales and The CEO," that puts CEOs at the head of the sales department.  I like the article because it emphasizes the key role that CEOs play in developing a successful go-to-market strategy. 

I think biggest obstacle to go-to-market success is the absence of execution.  The lack of synergy between sales and marketing on lead generation is so common as to risk cliche.  It goes like this… marketing feels that sales doesn’t follow-up on marketing generated leads.  Sales counters that the “leads” aren’t any good. And so on. 

I've interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means.  Even in small companies, I can ask three sales people “what is a sales lead to you?” and get three different answers. 

Like the complex sale, lead generation, with its many facets and interactions, can be properly sparked only by the CEO who believes in it and creates culture to support it.  CEOs can make a huge impact by focusing on collaboration - between sales and marketing - and seeking consensus on the following three things:

1. Ideal Customer Profile (company wide – for each product, service, or solution)
2. Universal Lead Definition of a "sales ready" lead that's applied to all inquires/leads
3. Connecting the marketing/sales process with your customers buying process 

As I explain in this post, "Prediction: Lead generation dashboards will likely be a hot topic," a key goal of many CEOs for their marketing department is to answer this critical question: "What's our marketing team's contribution to sales revenue?" 

Just by developing an Ideal Customer Profile InTouch saw one client's average sale, which had been $60,000, increase by more than 30 percent to $80,000, while overall revenue increased by 20 percent.   Why?  The sales team focused on fewer opportunities - requiring the same effort as before - but the results were of much higher quality.

Another client built consensus on their Universal Lead Definition and ensured the sales department’s total buy-in.  With the same tactics and budget as the previous year, return on investment was 120 percent greater than before.  The full agreement of sales and marketing on a universal lead definition was credited as being the crucial success factor. 

If the CEO isn’t an active supporter of marketing in the company, the proper environment for good, sound lead generation is far removed from reality.  The CEO, after all, shapes the vision of the company and sets the tone for its corporate culture. 

In the absence of CEO support, I believe marketers are in the unique position of being catalysts for change.  Ultimately, it becomes the job of the marketer to lead the charge in pursuit of success of the company’s lead generation program. 

The first step is to develop a collaborative culture by focusing on the on the three things I noted above.  Then commit to closing-the-loop on each marketing investment which includes all sales leads. 

I've conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale.  I explain the basic steps on how you can develop your own universal lead definition here and Chapter 3 of my new book, Lead Generation for the Complex Sale.

Webcast: 8 Critical Success Factors for B2B Lead Generation

Join me for a complimentary webcast on Thursday, March 16th at 2pm EST.  I'm speaking on the "8 Critical Success Factors for B2B Lead Generation Success" along with Mark Organ, CEO of Eloqua.   

Watch the recorded webcast archive now

During this webcast, I will share the most critical – and often overlooked - factors in successful lead generation including:

• How to combine sales and marketing to optimize the number of leads
• Preventing lulls in your sales cycle
• Developing Universal Lead Definition (ULD) and ideal customer profile (ICP)
• Building, maintaining and growing your database
• Multi-modal lead nurturing - a crash course
• Ready yourself for what's next - new and promising tactics
• and more...

Register for this webcast registration is closed. Watch the recorded webcast now

Sponsored by Eloqua, provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.

Podcast Segment 1: Selling to BIG Companies

If you're involved in complex sale, be sure to listen to the recording of my live teleseminar with Jill Konrath, Chief Sales Officer and author of Selling to Companies.  Over 93% of the live audience (200 marketers and sellers) strongly agreed or agreed that they found value in attending this session.  I'm sure you will too.

Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1 MB)

• Why has it become more difficult to sell to large organizations?
• Who is the seller’s toughest competitor?
• What can a marketing do to help this?

Over 93% of the live audience (200 marketers and sellers) strongly agreed or agreed that they found value in attending this session.  I'm sure you will too.

Podcast Segment 3: Selling to BIG Companies

Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB)

• Why do you hate unique selling propositions? 
• If they don't work, what do you recommend?
• How do you develop an account entry plan? 
• what's causes sellers to have difficulty getting into BIG organizations?

Podcast Segment 4: Selling to BIG Companies

Segment 4 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies. 

Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB)

• What's the best way to get a meeting with someone in a big company?
• What are trigger events? 
• If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be?

Will Writing a Business Book Generate Sales Leads?

If you have more than a passing interest in writing a business book, this is worth checking out. 

Most of us would expect that a consulting firm or service company will benefit from publishing their expertise but exactly how much? A new report by RainToday entitled, "The Business Impact of Writing a Book" attempts to answer this question and more. 

RainToday surveyed an impressive list of 200 professionals who have written business books across different industries to understand the impact that writing a book had on their service businesses. 

Most of the authors agree that a book isn't a catalyst for instant fame.  However the report states, "96% of authors reported that publishing a business book positively affected their practices." 

So does writing a book help you lead generation?  According to RainToday, "56% of our authors reported strong or very strong influence on their ability to generate leads as a result of publishing a book." 

Does this mean you should write a book to generate leads?  Probably not, there are other more immediate ways to share your wisdom which I describe here and here.  Writing a book is a serious investment of time, money, and energy. 

RainToday: The Business Impact of Writing a Book

Teleseminar on Selling to BIG Companies with Jill Konrath

The biggest challenge most of us with a complex sale face is getting access to executives, especially those in BIG companies. Sales cycles have gotten longer and number of decision makers involved in a typical buying process has increased too.   As a result, traditional sales prospecting techniques simply don't cut it anymore.  So would you like to hear what really works? 

On Wednesday, February 22, at 1:00 PM CST, you’re invited to a free 1-hour teleseminar with me and Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.   I'm going to be interviewing Jill on, what else, Selling to Big Companies. 

If you haven't read Jill's best selling book yet, you should get a copy (you can read my review on Amazon or BN).  Entrepreneur magazine (February 06) says is a must read for sales managers. It was also picked as one of the best new business books on the market by Jack Covert of 800CEORead and is #3 sales book on Amazon today. 

I liked what Ardath Albee wrote on her blog, "Here's the deal. Jill is in high demand.  She doesn't do free teleseminars.  The last few open speaking engagements she's done have sold out in record time... If you haven't heard her speak before, you're in for a treat.   Her focus is helping companies get their foot in the door at BIG companies.  She knows what she's talking about.  She hones in on how to better apply your work on building relationships that deliver results--in other words, sales."

The teleseminar is sponsored by InTouch, so it's free, but our phone lines are limited, make sure you don't miss out and register here. 

Continue reading if you want to see the questions I plan to ask Jill. 

I plan to ask Jill the following questions:   

• Why has it become more difficult to sell to large organizations?
• When attempting to sell to large companies, who is the seller’s toughest competitor?
• As a seller begins to think about selling to a big company, what’s the best way to start?
• What can marketing do to help?
• How do you develop an account entry plan?   
• What's the proper role of marketing and sales in these plans? Who should do what?
• What tactics work and which don't?
• What’s your view on the use of email? Does it work? What are the common ways to improve an email message so it gets a response?
• Many sellers are told to create “elevator speeches” that quickly describe what they do. Are elevator speeches useful?
• If elevator speeches don't work, what do you recommend?
• When sellers have difficulty getting into large organizations, is there generally a root cause for their lack of success?
• What's the best way to get a meeting with someone in a big company?
• If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be?

In addition, do you have questions about Selling to Big Companies that you'd like me to ask Jill? 

Click here to register now

It's a New Year for Lead Generation for the Complex Sale

Greetings and happy New Year!  Wow, I haven't posted here in a month but I promise you will see a lot more activity soon.  In the meantime, I wanted to give you an update.

During the past month, I've put all of my energy into getting my first book, Lead Generation for the Complex Sale, to the finish line.  I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill.  She wrote, "I just put your book in production!  Congrats.  It’s in great shape.  All the final edits you made really helped to polish it off even more.  Well definitely go out and celebrate tonight.  I know that you’ve worked really hard on this manuscript and it’s turned into a fantastic manuscript."

So after 14-months of writing, editing, writing, editing, and re-rewriting again, I'm "done!"  Seriously, this has been a labor of love and I hope this book profoundly changes the way people think about lead generation and makes a huge impact. 

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., I have yet to find a text that addresses the comprehensive approach to lead generation for the complex sale like mine. 

I'm awaiting an official release date but Amazon currently shows April 15th... yes that's Tax Day.  To those who have already pre-ordered the book, thanks!  You can pre-order it here. 

New and Improved Lead Nurturing Article

My new and improved article on "Lead Nurturing: Ripening The Right Bananas" was republished on RainToday.com. 

I've been pretty quiet with blogging lately as I'm busy doing final edits on my book, Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI.  There's more information about the book at Amazon.com.

If your a business marketer that focuses on marketing services, I recommend RainToday.com.  It is a excellent source for insight, advice, and tools focused for service business marketers.

Marketing Wisdom for 2005

MarketingSherpa just released a new e-book, Marketing Wisdom for 2005.  It contains 105 real-life marketing tips and lessons.  I contributed lesson #52 (on lead generation of course) in the B-to-B Marketing section.

You can download your copy free 2005 Wisdom for 2005

Beginner's Guide to Business Blogging

So you want to start a business blog but don't know where to begin?

You can download Debbie Weil's, "Beginner's Guide to Business Blogging" on Seth Godin's, ChangeThis.com site.  The 41-page report covers the basic principles that every new business blogger needs to know.  It's FREE... until Jan. 25, 2005 Download the PDF here.

On page 3, it gives few examples of (well written) business blogs including, the B2B Lead Generation Blog.  What a nice compliment!

Download Seth Godin's Bull Market 2004

B2B Lead Generation Blog has been mentioned in Seth Godin's Bull Market 2004.
Bull Market, contains background on his Purple Cow concept (being remarkable instead of a commodity) and he includes a preview of his new book, Free Prize Inside. I'm on page 42 in the Blogs worth checking out section. Download BullMarket.pdf (2.36 MB)