Rain Today, a great resource for those who market and sell services, selected their Best Books of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list.
They write, "Brian Carroll’s book is chock-full of information to help you identify ideal leads, align sales and marketing, build a strong pipeline, and effectively use lead-generation tactics."
If you market or sell professional services or have a complex sale be sure to put these “best of the decade” on your reading list.
- Selling to Big Companies by Jill Konrath
- Guerilla Marketing for Consultants by Jay Conrad Levinson and Michael W. McLaughlin
- Writing White Papers by Michael Stelzner
- Winning the Professional Services Sale by Michael W. McLaughlin
- Million Dollar Consulting by Alan Weiss
- Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li & Josh Bernoff
- Never Eat Alone by Keith Ferrazzi
- New Rules of Marketing & PR by David Meerman Scott
- Professional Services Marketing by Michael Schultz & John Doerr
- Purple Cow by Seth Godin
- Rain Making: Attract New Clients No Matter What Your Field by Ford Harding
- Strategy and the Fat Smoker by David Maister
- The Trusted Advisor by David Maister, Charles H. Green, and Robert M. Galford
RainToday: Best of the Decade: Marketing & Selling Professional Services, 2000-2009
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