MarketingSherpa just published data on lead nurturing best practices based on a survey of 1,000 marketers. Sherpa's research focuses on the following nurturing best practices:
- Using multiple tactics rather than relying on email only.
- Timing of teleprospecting response to web inquiries – the velocity of follow-up dramtically impacts lead conversion.
- Measurement of lead quality and the impact of lead nurturing.
I encourage you check out their advice. Read MarketingSherpa: Lead Nurturing Best Practices: New Data, Charts, Tips to Put More Punch in Your Cultivation Tactics
When it comes to lead nurturing, I find that marketers lose their momentum because they lack enough edu-focused content. My advice is to start building your lead nurturing library now. Here's a post where I share content ideas for lead nurturing and the best tactics to use. I hope you find it useful.
Related posts:
Lead Nurturing is about Relationships, not e-mails
Lead Nurturing as trusted advisors with the Human Touch
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