What causes webinar attendees to bail?

Webinars and webcasts are a key tactic in lead generation toolkit. The challenge with webinars is that if you don't do a super job, attendees will bail on you and they may never register one of your events again.

That's why I found this chart What Causes Webinar Attendees to Bail? by MarketingSherpa useful.  According to their research here are the top reasons attendees say they bail on a webinar.

1. Content was not as advertised
2. Presenter(s) read directly from the slides
3. Webinar began with company/sales information (pitches)
4. You were familiar with the information in the first few slides
5. The webinar was an hour long
6. Presenter(s) spoke slowly 

Avoid these turnoffs and you'll increase the odds of return visitors to your webinars.

Please share your comments on other reasons why you bail from webinars and hopefully we help reduce the number of cruddy webinars out there.

Relevant Post: Tips for getting more ROI from webinars and webcasts