The staff at Raintoday approached a group of B2B lead generation experts with the following question: "What is the one piece of advice you simply cannot generate leads without?"
The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Can't Generate Leads Without." I think you'll find it valuable.
The expert authors and advice includes:
- Trash Talk And Delete Buttons: A Candid Letter From Your Prospective Client
Jill Konrath, author of Selling to Big Companies - More Is Not Better If You Don't Know How To Nurture
Brian Carroll, CEO of InTouch Inc and author of Lead Generation for the Complex Sale - Find Out What Your Sales Team Considers A Lead
Stefan Tornquist, Research Director & Sean Donahue, Senior Reporter, MarketingSherpa - If You Can't Measure It, Don't Do It
Suzanne Lowe, President of Expertise Marketing and author of Marketplace Masters - Automate Lead Nurturing To Increase Lead Generation Effectiveness
Laura Ramos, Vice President of Forrester's Marketing Strategy and Technology Team - Generating Leads By Finding Buyers In Trouble
Larry Bodine, Owner-Operator of LawMarketing Portal and Larry Bodine Marketing - Tales To Keep Them Talking
Ardath Albee, B2B Marketing Strategist, Marketing Interactions - Promising Prospect - Or Dead End? Start By Defining A Lead
Roy Young, President with Ann Handley, Chief Content Officer, MarketingProfs - All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan
Mike Schultz, Publisher, RainToday.com and Principal, Wellesley Hills Group - B2B Sales Lead Success Checklist
M.H. (Mac) McIntosh, B2B Marketing Consultant, The B2B Sales Lead Experts
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