If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of "leads" doesn’t guarantee sales will follow.
Does the sales department either ignore your hard-won leads or complain about their quality? Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign.
Watch my complimentary webcast on, "How to Precisely Define a Lead Before Marketing Begins."
In this session you'll learn:
- What works to develop an ideal customer profile
- How to handle the politics around lead definition
- What's a reasonable definition for a "hot" lead
- How to create a lead profile with useful details far beyond "whoever will buy our stuff"
- What must done to ensure your lead definition remains on target
- 9 Proven ways to get sales team to follow-up
See my other upcoming events here.
Thank you to ON24 Inc. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.
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