Avoid wasting your Pay-Per-Click lead generation budget

Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries. 

Just remember that most web inquiries are not sales ready leads so don't simply throw them over the wall to your sales reps. Qualify them first. 

MarketingProfs.com: Five Proven Ways to Waste Money With Pay-per-Click Advertising