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New Book: Lead Generation for the Complex Sale is officially released

The wait is over! My book, Lead Generation for the Complex Sale, was released this morning. You can read the press release or listen to my podcast about it. 

I liked what Bryan Eisenberg, New York Times and Wall Street Journal bestselling author of Call To Action and the new book Waiting for Your Cat to Bark? had to say: 

"The lead generation game has changed in the age of the Internet. If you don't have this new playbook your competitors will. Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. If you don't read and then apply lessons from Lead Generation for the Complex Sale, then let me know how things work out for you."

Read the book announcement press release
podcast
Listen to the book release podcast (7:43 min 7.12 MB)

Chapter 1Download a free chapter

For the real thing, order on Amazon. You can find the book at your local Borders or Barnes & Noble and other bookstores. For multiple copies, order on 800-CEO-Read (Call Meg at 800-236-7323 ext. 206 CST.)  For the buzz on the book, read reviews and news. More about the author.

Update:  The book made its debut in Amazon's top 100 (sales and marketing books) today.  Debbie Weil author of The Corporate Blogging Book calls my book launch an example of Book Launch 2.0

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Listed below are links to weblogs that reference New Book: Lead Generation for the Complex Sale is officially released:

» Brian Carroll shows us Book Launch 2.0 with the release of Lead Generation for the Complex Sale from The Corporate Blogging Book by Debbie Weil, to be published Aug. 3, 2006 by Penguin Portfolio
Way to go, Brian! Its exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95). 2.0: the new way to publicize your book rele... [Read More]

» Lead Generation for The Complex Sale from Marketing Interactions
Ever wondered how you can get the inside track on selling complex sales to the B2B market? Brian Carroll's book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr... [Read More]

» Direct to consumer news release case example from iaocblog
It's Friday, the last day of my week as discussion leader on the IAOC blog. Thanks to the thoughtful people ... [Read More]

» Lead Generation for the Complex Sale from Duct Tape Marketing
I had a great conversation with Brian Carroll, author of Lead Generation for the Complex Sale over at the Duct Tape Marketing Podcast. Brian's book book gets at the heart [Read More]

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