Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.
Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB)
- Why do you hate unique selling propositions?
- If they don't work, what do you recommend?
- How do you develop an account entry plan?
- what's causes sellers to have difficulty getting into BIG organizations?
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