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Podcast Segment 3: Selling to BIG Companies

Segment 3 from my 1-hour live interview with Jill Konrath, Chief Sales Officer and author of Selling to Big Companies.

Listen to Segment 3: Selling to BIG Companies (13:58 min 3.2 MB)

  • Why do you hate unique selling propositions? 
  • If they don't work, what do you recommend?
  • How do you develop an account entry plan? 
  • what's causes sellers to have difficulty getting into BIG organizations?

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