Podcast: Landing Pages for Lead Generation

"Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa. 

Anne and her team recently published the Landing Page Handbook which gives step-by-step instructions (based on proven data) on how get up to 40% more sales leads.  I read it and it is terrific!

I interviewed Anne Holland on how marketers can improve their landing page conversion rates and attract more sales leads. 

Show Agenda

1. Why are landing pages such a hot topic?
2. How exactly would you define a good landing page? 
3. What are the essentials of great landing page design?
4. How do you develop a compelling B2B landing page?
5. What low budget tools can we use to measure landing pages?
6. Other landing page resources? 

Listen to interview with Anne Holland (File size is 7.45 MB)

Show length (16:17 minutes)

Show notes
Links to companies and articles mentioned in the podcast:

• Taguchi Method for marketing measurement
• Elance
• Offermatica
• Vertster
• MarketingSherpa: Landing Page Handbook

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