Podcast: How Trigger Events improve Lead Generation

Have you ever wondered why some sales happen twice as fast others? 

For my first podcast I thought it would be fun to tell a true story about one of my clients. We'll call her Kristin. At the mid-year point, in 2003, Kristin's marketing budget was cut by 50%. Amazingly, her CEO still expected her meet her revenue contribution goal.  She had 2-choices...either quit or get creative. 

In the final 6-months, with a smaller budget, she exceeded her total revenue targeted by 25%! In this podcast, I'll tell you her secret... okay not her entire secret but most of it.

Listen to podcast on trigger events

(File size is 5.58 MB) (Show length 12:07 minutes)

Show notes
Links to companies and articles mentioned in the podcast:

• Technorati watchlists
• Google news alerts via email
• Yahoo! RSS feeds & via email
• HillSearch online Business Library

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