Better lead management leads to bigger marketing budgets

Marketing Sherpa: How to Get a Bigger Marketing Budget Approved: 5 Steps in 6 Months (Includes B-to-B Search Ad Tips)

Okay - I'll give you my vignette:  These marketers managed their leads really well.  They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports.  Now look like heroes. 

A CEO I know said, "small budgets foster maximum creativity."

This also ties in the post Tracking ROI From Web Generated Leads