Robin Robins, President, TechnologyMarketingToolKit.com shares some vignettes of successful lead generation campaigns by computer resellers. Perhaps these ideas could work in your industry? As you’ll see the method of lead generation doesn't necessarily have to be complex to be effective.
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Bryan Eisenberg: Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
Debbie Weil: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
Jeff Thull: Exceptional Selling: How the Best Connect and Win in High Stakes Sales
John Coe: The Fundamentals of Business-to-Business Sales & Marketing
John Jantsch: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Kristin Zhivago: Rivers of Revenue: What to Do When the Money Stops Flowing
Michael A. Stelzner: Writing White Papers: How to Capture Readers and Keep Them Engaged
Ruth P. Stevens: Trade Show & Event Marketing : Plan, Promote & Profit
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