Sometimes big companies seem like impenetrable fortresses. Are you struggling to get you foot in the door of big companies? How do you find the right person to contact? Do you know where do you start? This article by Jill Konrath has some great tips and ideas to find decision makers.
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Reading list
Bryan Eisenberg: Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing
Debbie Weil: The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
Jeff Thull: Exceptional Selling: How the Best Connect and Win in High Stakes Sales
John Coe: The Fundamentals of Business-to-Business Sales & Marketing
John Jantsch: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
Kristin Zhivago: Rivers of Revenue: What to Do When the Money Stops Flowing
Michael A. Stelzner: Writing White Papers: How to Capture Readers and Keep Them Engaged
Ruth P. Stevens: Trade Show & Event Marketing : Plan, Promote & Profit
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