Brian Carroll is CEO of InTouch and author of Lead Generation for the Complex Sale (McGraw-Hill) and the B2B Lead Generation Blog with expertise related to B2B marketing, lead generation and complex sales.
Brian is the CEO of InTouch . The daily experience of helping his team and their clients optimize lead generation ROI produced Brian’s unique wealth and knowledge and led to his first book, Lead Generation for the Complex Sale (McGraw-Hill). He speaks to 20,000 people a year on improving marketing effectiveness and lead generation strategies for the complex sale.
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Brian's been profiled and regularly quoted in publications such as BtoB Magazine, Selling Power, Sales and Marketing Management, The Wall Street Journal, CMO Magazine, Target Marketing, Inc. magazine, Marketing News, DM News, Marketing Profs, MarketingSherpa, Software CEO and Rain Today. Brian's B2B Lead Generation Blog is read by thousands each week.
About InTouch
InTouch, part of MECLABS Group family of companies (MarketingExperiments, MarketingSherpa, InTouch), optimizes lead generation ROI by providing the essential human touch that enables your sales people to focus on selling and convert highly qualified leads into revenue. Core services include: lead generation , teleprospecting, lead qualification, lead nurturing, and lead management.
sailing, tennis, reading, chess, camping, skiing, great food, great films, songwriting (sort of) and playing bass, piano and vocals on the at my church., happily married to mindy with 3 great kids. i enjoy spending my time with my family